LIEN DE LA VIGNE, VINELINK INTERNATIONAL

SUMMARY

STRATEGIES TO ACCESS LARGE INTERNATIONAL WINE MARKETS
Study of true-life experiences - Brands and geographic denominations

2008 GENERAL ASSEMBLY pdf 231 ko

2008 DIRECTORATE pdf 260 ko

1. Brands and geographic denominations: complementary or in denial?

Complementarity between brands and wine appellations: conditions and prospects: Yves Bénard,( Chairman, Wine & Spirits board INAO)   pdf 1.4 Mo

Wine brand strategies: the new world experience
Peter Hayes, (OIV Chairman)    pdf 194 ko - black and white version pdf 182 ko

2. Relevance of « umbrella » geographic denominations: fame and size of supplying production areas

The creation of the regional « Vins de Loire » denomination, export prospects: Pierre Aguilas(?)   pdf 50 ko

Regional gathering of AOC wine appellations in the Languedoc, Jacques Fanet(AOC Languedoc) pdf 1.5 Mo

Creation of new wine appellations: the Tuscan experience : Giuseppe Liberatore,Consorzio Chianti Classico,Toscana

3. Brand and denomination creativeness – role in recent launches

Inventiveness in brand creation :its role in the opening of larger supply areas and sales development: James de Roany (PGA Domaines - Château Beaulieu, Provence) pdf 202 ko

An export experience in Great-Britain: Christophe Palmowski (Vignerons Catalans)   pdf 9.4 Mo

Zonin in the US market:experiences and prospects: Lorenzo Zonin (Casa Vinicola Zonin SA, Italie) pdf 2.7 Mo

4. The export wine strategy of major companies

International presence of a large international group: Adrian Keogh (Pernod-Ricard)

The conquest of Asian markets: Juan-Maria Torres (Torres Sa)

pdf 1.7 Mo