LAST MEETING

2010 Annual Assembly of the Association


March 12th 2009


SUMMARY


THE FUTURE OF THE WINE BUSINESS
Strategies of adaptation to the new era of the world


 Général Assembly  March 12th 2010
Assemblée Générale.pdf 140 ko       Conseil d'Administration.pdf 192 ko


1rst PART: Major parameters of wine business evolution during the next decades

PRODUCTION: foreseeable evolution of grapevine productions according to regional climatic change, varieties(scion cultivar evolution ,plasticity of ‘international’ varieties),cultivation systems,ecology,winemaking options

- Alain Carbonneau (Supagro Montpellier,INRA Pech Rouge)
 Changement climatique: Possibilités d'évolution de la viticulture.pdf 3.127 ko


MARKETS: evolution of populations, consumption, distribution, competition (oversupply, sustainability of the chain supply, widened range of products, mass distribution and internet, competition of existing and new beverage)

- Damien Wilson, École de Commerce de Dijon
Wine markets.pdf 343 ko


Wine and the Web: the revolution of wine marketing and communication

- Michel Rémondat, Vitisphère
Vin et internet.pdf 61 ko


2nd PART: Examples of potential strategies of adaptation (regional, brands…)

Technological adaptative responses

- Jean-Louis Escudier, INRA Pech Rouge
L’évolution des traitements des vins en réponse aux changements climatiques.pdf 736 ko


Potential strategic responses by regions (or brands)

Mesures d’adaptations potentielles en Champagne - (Dominique Moncomble, Epernay)
Adaptations potentielles au changement climatique en Champagne.pdf 19011 ko


Adaptations potentielles en Australie - (Peter Hayes et Tony Battaglene)
Adaptations potentielles au changement climatique en Australie.pdf 1170 ko


Adaptations potentielles en Afrique du Sud - (Jan H. Booysen, Winetech)
Adaptations potentielles au changement climatique en Afrique du Sud.pdf 227 ko


Adaptions potentielles aux U S A - (Pascal Durand , Agrosup Dijon)
Adaptations potentielles aux U S A  pdf 50 ko

Synthèse internationale - (Yves Bénard, OIV)

Meeting programme.pdf