{"id":3247,"date":"2020-08-12T15:32:48","date_gmt":"2020-08-12T13:32:48","guid":{"rendered":"https:\/\/www.liendelavigne.org\/?post_type=event&p=3247"},"modified":"2020-11-26T16:10:18","modified_gmt":"2020-11-26T15:10:18","slug":"strategies-dacces-aux-grands-marches-internationaux-du-vin","status":"publish","type":"event","link":"https:\/\/www.liendelavigne.org\/fr\/event\/strategies-dacces-aux-grands-marches-internationaux-du-vin\/","title":{"rendered":"Strat\u00e9gies d\u2019acc\u00e8s aux grands march\u00e9s internationaux du vin"},"content":{"rendered":"\n

Analyse d\u2019exp\u00e9riences v\u00e9cues – Marques et d\u00e9nominations<\/h3>\n\n\n\n

<\/p>\n\n\n\n

Assembl\u00e9e G\u00e9n\u00e9rale du 7 Mars 2008<\/strong><\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

Conseil d’Administration 2008<\/strong><\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

1- Marques et D\u00e9nominations : compl\u00e9mentarit\u00e9 ou opposition ?<\/h4>\n\n\n\n

Compl\u00e9mentarit\u00e9 des marques et des appellations – Conditions de succ\u00e8s et perspectives<\/strong>
Yves B\u00e9nard (Pt Comit\u00e9 National Vins, Eaux de Vie et B.ALcool. INAO)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

Strat\u00e9gies de Marques : l\u2019exemple du nouveau monde<\/strong>
Peter Hayes , Pr\u00e9sident de l\u2019OIV et de Lien de la Vigne<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n
Diaporama Version noir et blanc<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

2 – Int\u00e9r\u00eats des d\u00e9nominations \u00ab\u00a0ombrelles\u00a0\u00bb : notori\u00e9t\u00e9 et dimension des bassins d\u2019approvisionnement<\/h4>\n\n\n\n

Cr\u00e9ation de la d\u00e9nomination r\u00e9gionale \u00ab\u00a0Vins de Loire\u00a0\u00bb, perspectives pour l\u2019exportation<\/strong>
Pierre Aguilas (Syndicat des Vignerons du Val de Loire)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

Regroupement r\u00e9gional des appellations AOC en Languedoc<\/strong>
Jacques Fanet (AOC Languedoc)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

La cr\u00e9ation de nouvelles appellations : l\u2019exp\u00e9rience toscane<\/strong>
Giuseppe Liberatore, Consorzio Chianti Classico, Toscana<\/p>\n\n\n\n

3 – La cr\u00e9ativit\u00e9 en marques et appellations – son r\u00f4le dans les r\u00e9cents lancements<\/h4>\n\n\n\n

Inventivit\u00e9 dans la cr\u00e9ation de marques ,son r\u00f4le dans l\u2019 ouverture des zones d\u2019approvisionnement et le d\u00e9veloppement des ventes<\/strong>
James de Roany (PGA Domaines-Ch\u00e2teau Beaulieu, Provence)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

Sociologie du consommateur et r\u00e9ussite de nouvelles marques \u00e0 l\u2019export<\/strong>
Christophe Palmowski (Vignerons Catalans,France)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

Zonin sur le march\u00e9 am\u00e9ricain : exp\u00e9riences et perspectives<\/strong>
Lorenzo Zonin (Zonin SPA, Italie)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

4 – La strat\u00e9gie-vin de grands groupes \u00e0 l\u2019export<\/h4>\n\n\n\n

Implantation internationale d\u2019un groupe<\/strong>
Adrian Keogh (Pernod-Ricard)<\/p>\n\n\n\n

Conqu\u00eate des march\u00e9s asiatiques<\/strong>
Juan-Maria Torres (Torres SA, Espagne)<\/p>\n\n\n\n

Diaporama<\/a>T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Analyse d\u2019exp\u00e9riences v\u00e9cues – Marques et d\u00e9nominations Assembl\u00e9e G\u00e9n\u00e9rale du 7 Mars 2008 Conseil d’Administration 2008 1- Marques et D\u00e9nominations : compl\u00e9mentarit\u00e9 ou opposition ? Compl\u00e9mentarit\u00e9 des marques et des appellations – Conditions de succ\u00e8s et perspectivesYves B\u00e9nard (Pt Comit\u00e9…<\/p>\n","protected":false},"author":2,"featured_media":3921,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0},"eventcat":[45],"organizer":[148],"event_tags":[46],"location":[68,101],"yoast_head":"\nStrat\u00e9gies d\u2019acc\u00e8s aux grands march\u00e9s internationaux du vin - Lien de la vigne - Vinelink International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liendelavigne.org\/fr\/event\/strategies-dacces-aux-grands-marches-internationaux-du-vin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gies d\u2019acc\u00e8s aux grands march\u00e9s internationaux du vin - Lien de la vigne - Vinelink International\" \/>\n<meta property=\"og:description\" content=\"Analyse d\u2019exp\u00e9riences v\u00e9cues – Marques et d\u00e9nominations Assembl\u00e9e G\u00e9n\u00e9rale du 7 Mars 2008 Conseil d’Administration 2008 1- Marques et D\u00e9nominations : compl\u00e9mentarit\u00e9 ou opposition ? 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